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Helly Hansen

Bugsy Steele

Trust is Earned

Commercial

Overview

Helly Hansen’s apparel is built for the real deal, which in this case includes sailing in high speed racing yachts in the America’s Cup, the worlds’s oldest running sports competition.

TEam

Director

Bugsy Steele

WHAT WE DID

Service Production

THE STORY

We spent a week in Newport, RI with American Magic racing team, as they trained for the America’s Cup, a 173 year old international sailing race. Reframe was the service company for this project, working with production company Twice Pictures out of the UK.

Ⓒ2024 REFRAME, INC.

all rights reserved

A NEW YORK COMPANY

Ⓒ2024 REFRAME, INC.

all rights reserved

A NEW YORK COMPANY

Ⓒ2024 REFRAME, INC.

A NEW YORK COMPANY