Helly Hansen
Bugsy Steele
Trust is Earned
Commercial
Overview
Helly Hansen’s apparel is built for the real deal, which in this case includes sailing in high speed racing yachts in the America’s Cup, the worlds’s oldest running sports competition.
TEam
Director
Bugsy Steele
Service Production
THE STORY
We spent a week in Newport, RI with American Magic racing team, as they trained for the America’s Cup, a 173 year old international sailing race. Reframe was the service company for this project, working with production company Twice Pictures out of the UK.


